For one location, we adapt an existing standard to the address. For a growing chain, we help define rules that can be repeated and changed in a controlled way.
We review current chain documents, separate mandatory and variable elements and connect them to planning, engineering and local conditions.
Outcome: a location-specific project and a clear approval package.We define the brand core, permitted variants, criteria for alternatives, local adaptation rules, responsibilities and version updates.
Outcome: a controlled system rather than reference images without rules.Mandatory identity elements, functions and parameters defined by the current chain documents.
Quantity, position, size and details within the rules and the limits of the chosen site.
Substitutions, local alternatives and deviations before ordering, with reason, version and area of use.
Brand book, design code, contractual appendices, operating requirements, plan and landlord rules.
Functions, equipment, flows, storage, service and local engineering constraints.
Every change has a reason, owner and approval status before procurement.
Visualisations, drawings, schedules and the approved package for the specific location.
What is mandatory, what can change and who approves a deviation.
Planning and identity developed for the geometry and conditions of the address.
Drawings, specifications and recorded decisions for implementation.
A clear record of the current file, approved decisions and open items.
For one location, the general ESSIVE guide is from RUB 3,900/m², with a minimum project fee from RUB 300,000. A chain design code, roll-out programme and support for multiple locations are estimated after reviewing the source material.
Project scope and cost →Send the brand book or design code, floor plan and target opening date. We will identify missing inputs and propose the next step.
Discuss the project →